Exploring the Latest Innovations in Cosmetic Technology

The toppings you might choose for that TV dinner pizza slice when you forgot to go grocery shopping, or the makeup you might slap on your face to impress your new boss—that’s your business. But what about your daily bread? Design comps, layouts, wireframes—will your clients accept that you take the easy way out? Experts in our field will tell you in no uncertain terms that Lorem Ipsum is a huge, huge no-no to be avoided at all costs. Not so fast, I’d say—there are some redeeming factors in favor of using placeholder text, as its use is merely a symptom of a deeper problem that needs to be addressed.

You start with a text, you shape the information, you pare away what’s unnecessary, you get to the point, clarify things, add value—you’re a content person; you love words. Design isn’t an afterthought—far from it—but it comes in a well-deserved second place. Anyway, you still use Lorem Ipsum—and rightly so—since it will always have a place in the web worker’s toolbox; after all, things don’t always go the way you’d like them to, nor do they always happen in the order you’d prefer. Even if you’re less into design and more into content strategy, you might find some redeeming value in—wait for it—dummy copy, of all things.